Six decades of committed
service and high-quality advertising


We are proud of our more than half a century of high-quality products and services to our customers. Founded by Dick Pierce, the Pierce Family of Companies has always been a diverse group, created out of a love of entrepreneurship and helping people succeed. Over the decades we have had companies in the publishing, advertising, finance, health and fitness, Software Development, printing, auction, trucking accessory manufacturing and law enforcement supply industries with customers spanning the globe.

Today we are focused solely on a core set of solutions related to buyers and sellers in the Heavy Equipment and Trucking industries. These solutions improve buyer and seller interaction, reduce time to sell or acquire inventory and keep users focused on what makes them money, not sourcing, managing and selling inventory. As we embark into future decades, we continue our half a century old tradition of high quality and dedicated service. Our solutions are constantly evolving to meet the changing needs of a very large set of highly demanding customers. Please join us as we launch new tools to bring Buyers and Sellers together.

Want to Learn More?

Learn More


More than just an equipment marketplace. Online since 1996 My Little Salesman has been helping customers market their inventory for more than two decades.

Today is a leading website managing and marketing Truck, Trailer and Heavy Equipment inventory. As one of the most trusted Marketplaces in the industry please visit to see what we can do for you.


Heavy Equipment Catalog

The original My Little Salesman Catalog, the Heavy Equipment Catalog has been in print continuously since 1958. Known as the Bible of the Pacific Northwest, this catalog features Logging, Forestry, Construction, Mining, Oilfield equipment and more from dealers, manufacturers and industry operators in the USA and Canada.


View Digital Editions

Truck & Trailer Catalog

The My Little Salesman Truck & Trailer Catalog was started in 1978 to meet the needs of our diverse audiences. This new catalog moved all of the Truck & Trailer related advertisers into one catalog dedicated to the trucking industry buyer. This catalog features over the road trucks, short haul trucks, mechanics trucks and other vocational trucks, logging and forestry trucks, dump trucks, van trailers, tank trailers, oilfield trailers, flatbed, heavy haul and more. It is mailed monthly to buyers primarily in the USA, with subscribers in Canada and other foreign countries.


View Digital Editions


Dealer Technology Solutions is a dealership platform made by dealers, for dealers. This platform integrates online sales and marketing tools and pairs them with real time inventory management tools. The entire system was designed with detailed input from trucking and equipment industry dealers and manufacturers dissatisfied with the other existing solutions in the industry. The entire suite of tools is available online and can be embedded into a custom designed cutting-edge website for any customer, or it can be accessed through

For more information and a demo of this system please visit

Learn More




We are proud of where our five decades of committed service and high-quality advertising solutions have brought us. As we embark on future decades, we invite you to join us as we launch new tools to bring buyers and sellers together.

The foundation of our mission to develop tools to bring buyers and sellers together comes from a commitment made over fifty years ago by founders Dick Pierce and the late Cliff Womack...